3 reasons why AB InBev’s promising new venture is focused on esports communities

Between 2021 and 2024 esports is expected to grow by 50%. In fact, it's the world's fastest-growing sport! To get in on the action, AB InBev and StriveCloud teamed up to launch Cooldown. A platform to boost esports fan engagement with bars. However, it's not your everyday tournament platform, rather it uses the power of community to make esports as accessible and open as ever. Find out more about the project inside!

Data survival: how to handle the death of the cookie

In 2021, the largest play in the web browser market Google Chrome will kill third-party cookies. They follow the example of both Safari and Firefox which have already dropped cookies last year. 2021 is the final countdown for marketers! You need to find ways of enriching your data with first-party cookies. So, how do you get your audience to share their data with you? And why should you start collecting first-party data now?

[Interview] Breaking into esports as a professional football club 

If there is anything the last year has taught us, it’s that the business model of the sports industry is outdated. With the world getting more and more digital every day, clubs have to innovate to survive. We had a conversation with KRC Genk’s Strategic Partnership Manager Davy Vanhaen on their plans to conquer the esports world with the help of the leading gamification company StriveCloud.

How KAA Gent raised € 85,000 for charity

As a sports club, you are competing over the attention of your target audience. So how do you stand out? In this article, we break down exactly how KAA Gent harvested fan engagement in their Samen Sterk fundraising campaign.

How eStudios turned event cancellations into digital engagement

The sports world is upside down. Clubs and sponsors are under pressure to find a corona-proof alternative for their fan engagement. Luckily, esports is still standing and the virus outbreak only accelerated its popularity among sports fans. So how can you easily pivot from events to online brand activation? We had a conversation with Tobias Egartner, CEO of Swiss esports agency eStudios and GameTurnier about how they turned event cancellations into digital engagement.

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