Between 2021 and 2024 esports is expected to grow by 50%. In fact, it's the world's fastest-growing sport! To get in on the action, AB InBev and StriveCloud teamed up to launch Cooldown. A platform to boost esports fan engagement with bars. However, it's not your everyday tournament platform, rather it uses the power of community to make esports as accessible and open as ever. Find out more about the project inside!
In 2021, the largest play in the web browser market Google Chrome will kill third-party cookies. They follow the example of both Safari and Firefox which have already dropped cookies last year. 2021 is the final countdown for marketers! You need to find ways of enriching your data with first-party cookies. So, how do you get your audience to share their data with you? And why should you start collecting first-party data now?
If there is anything the last year has taught us, it’s that the business model of the sports industry is outdated. With the world getting more and more digital every day, clubs have to innovate to survive. We had a conversation with KRC Genk’s Strategic Partnership Manager Davy Vanhaen on their plans to conquer the esports world with the help of the leading gamification company StriveCloud.
Are you looking for alternatives to offline advertising at live events and generate new revenue opportunities? Consider investing in a very own gaming tournament platform for your brand. Over the past months, esports were able to attract thousands of consumers by providing a fun digital alternative to the live event vacuum. The quick set-up, easy scaling and low entry barrier make it possible to have a live and active platform in next to no time. And once you’re online, smart gamification elements enable you to keep users engaged, build a community of brand ambassadors, significantly increase eyeball time and in the end, boost sales. Moreover, this new medium enables you to reach new and bigger audiences, and gain more insights on who is interested in your brand to leverage in future marketing campaigns.
How a popular Swiss esports agency used StriveCloud to organize scalable FIFA tournaments and win new partnerships with brands
How a popular Swiss esports agency used StriveCloud
As a sports club, you are competing over the attention of your target audience. So how do you stand out? In this article, we break down exactly how KAA Gent harvested fan engagement in their Samen Sterk fundraising campaign.
The sports world is upside down. Clubs and sponsors are under pressure to find a corona-proof alternative for their fan engagement. Luckily, esports is still standing and the virus outbreak only accelerated its popularity among sports fans. So how can you easily pivot from events to online brand activation? We had a conversation with Tobias Egartner, CEO of Swiss esports agency eStudios and GameTurnier about how they turned event cancellations into digital engagement.
With consumers at the wheel of their own digital experience and an overflow of content to consume it’s becoming increasingly difficult to capture someone’s attention. However platforms like Facebook or Instagram manage to suck you into their system all the time. Lots of digital experiences leverage gamification to support their engagement goals and supercharge growth. So how do you create long-term digital engagement? How do you get your audience hooked?
The shortage of sports content due to the corona breakout is asking broadcasters sport organizations and brands to get creative in capturing attention. We’ve seen reruns of all-time classics and viral social media challenges by star athletes. During these times esports are still standing. Lots of organizations are turning to this fast growing media branch as a solution to bring fan engagement online without any live competitions going on.
As a sport club you’re not only competing against other sports clubs, you are also competing against companies such as Netflix, Youtube and Twitch which seem to engage younger audiences in a low cost and scalable way. The attention of your fans is monetizable and with all live sports events cancelled, sports clubs and sponsors are looking for new ways to sustainably engage with their fandoms.